International Society of Nurses in Genetics
Genetics and Genomics
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Web Site Advertising / Sponsorship Policy and Guidelines

The International Society of Nurses in Genetics (ISONG), Inc. welcomes advertising and sponsorship from organizations and companies that provide products or services of interest to our membership. This document explains the pricing and procedures for advertising on the ISONG web site and listserv. Advertising and sponsorship opportunities that exist through the ISONG newsletter and annual conference are also available.

Web Site Advertising

Opportunities for advertising are divided into four primary categories:

  • Education Opportunities and Resources
  • Commercial Products and Services
  • Job Opportunities
  • Research Recruitment

1. Education Opportunities and Resources

ISONG believes it is important for members to have access to information about educational programs, continuing education, and instructional resources that will improve members’ knowledge and skills in genetics nursing. Likewise, ISONG wants to provide its members access to offerings which solicit abstracts for presentation of ISONG members’ work. The Education Opportunities and Resources page will contain links to information about genetics nursing related conferences, workshops, graduate programs, certificate programs, web-based educational offerings, multimedia instructional tools and teaching resources, and other associated content. There are 2 options for advertising under the Education Opportunities and Resources category.

A. Links to education opportunities and resources

Description:

Links will contain the title or name of the opportunity / resource only. Offering dates, year of publication / production or other descriptive information will be included in text format. The link will take the navigator to the advertising organization’s or company’s web site for additional detailed information. Word Limit: 25 words total.

Rates:

1. No Charge: if ISONG member is director, chair, coordinator, or creator of the education opportunity or resource.
2. No Charge: to organizations / companies that provide a courtesy link from their web site to ISONG offerings.
3. $100 / month: Organizations or companies that do not fall into above categories.

Submission:

Submission should include the content to be posted and a working link to where users can obtain additional information.

Listserv Posting: 1 free listserv posting available for advertisements that qualify for the no charge options above (options 1 and 2). Additional postings will be charged at the rate of $50 each posting. All others will be charged for listserv postings at the rate of $100 each posting.

B. Descriptions of education opportunities and resources

Description:

Links will contain the title or name of the opportunity / resource only. Additional information such as offering dates, year of publication, description of offering, etc. can be included in text format. Postings of more than 50 words are possible but will be charged higher rates (see below). Graphics, logos, artwork will not be accepted for the Education
Opportunities and Resources web page. Word Limit: 50 words excluding title. Title cannot be any longer than 10 words.

Rates:

1. $100 / month: ISONG member who is director, chair, coordinator, or creator of the educational opportunity or resource.
2. $100 / month: Non-profit nursing / genetic / consumer organizations.
3. $300 / month: For-profit companies / agencies.
4. $200 / month: Sponsors will be charged at a reduced baseline rate of $200 / month for postings of 50 words or less. Additional words will be charged at the standard rate of $100 per set of 25 words.
5. All advertisements longer than 50 words will be charged an additional rate of $100 per set of up to 25 words. For example, a 90-word advertisement will generate a $300 charge for a non-profit organization or a $500 / month charge if the advertiser is a for-profit agency.

Submission:

Submission should include the content to be posted and a working link to where users can obtain additional information.

Listserv Posting: 1 posting included in price for free. Each additional posting will be charged at equivalent rates listed. 50-word limit excluding title applies.

2. Commercial Products and Services

Advertisements for non-education products and services will be placed within this category. Postings longer than the 50-word limit are possible but will be charged higher rates. This page will also provide space for company logos that will contain a link to the company’s home page or another appropriate web page approved by ISONG. Company logos must be formatted as gif or jpeg files and within the standards outlined herein. Word Limit: 50 words excluding link.

Rates:

1. $300 / month: base rate for all submissions.
2. $200 / month: ISONG sponsors will be charged a reduced baseline rate of $200 /
month for postings of 50 words or less. Additional words will be charged at the
standard rate of $100 per set of 25 words.
3. Advertisements longer than 50 words will be charged an additional rate of $100/
per set of up to 25 words.
4. Submissions with images will be charged an additional $150 / month to the rates
described above.

Submission:

Submissions should include a working web address to which interested persons can obtain further information.

Listserv Posting: 1 posting included in price for free. Each additional posting will be charged at equivalent rates listed. 50 word limit excluding link applies. Images will not be included in email posting. Image Guidelines: gif or jpeg format. Image must be no larger than 25W x 25H pixels in size.

3. Job Opportunities

All descriptions of job opportunities will be located on the same web page. Descriptions larger than 50 words are possible but will be charged higher rates. Advertisements will be posted for a 3-month period. Small logos can be included for an additional fee. Refunds are not available should the position be filled prior to the end of the 3-month period. Word Limit: 50 words excluding title. Title cannot be any longer than 10 words and should incorporate the title of the position.

Rates:

1. $100 / 3 months: positions for which an ISONG member has direct line responsibility.
2. $100 / 3 months: for positions within non-profit nursing / genetic / consumer organizations.
3. $300 / 3 months: for positions that do not apply to the above categories.
4. All advertisements longer than 50 words will be charged an additional rate of $100 per set of up to 25 words. For example, a 90-word advertisement will generate a $300 charge for a non-profit organization or a $500 / month charge if the advertiser is a for-profit agency.
5. $200 / 3 months: ISONG sponsors that do not fit into option 2 above will be charged a reduced baseline rate of $200 / 3 month period.
6. $50 / 3 months: for resubmission of the same position within 3 months of the prior posting. Proof of prior posting may be requested.
7. Submissions with images will be charged an additional $150 / 3 months to the rates described above.

Submission:

Submission should include the content to be posted and a working link to where users can obtain additional information (i.e. web page and/or email addresse)s. All email addresses will be hyperlinked.

Listserv Posting: 1 posting included in price for free. Each additional posting will be charged at equivalent rates listed. 50 word limit excluding title applies. Image Guidelines: gif or jpeg format. Image must be no larger than 25W x 25H pixels in size.

4. Research Recruitment

ISONG is committed to the generation of new knowledge in the area of genetics nursing. Toward this end, the Research Recruitment page was created for the primary purpose of supporting and mentoring students engaged in genetics research. Full ISONG members are also welcome to submit research recruitment advertisements for projects in which they are Principal Investigators. A copy of a signed institutional review board approval letter must be submitted with all advertisements. Descriptions longer than the 75-word limit are possible but will be charged higher rates. Word Limit: 75 words total.

Rates:

1. No Charge for 1st 2 months of posting: for students engaged in a genetics research project for degree completion.
2. No Charge for 1st 2 months of posting: for ISONG members engaged in unfunded pilot projects.
3. $100 for the 1st 2 months of posting then $100 / month thereafter: for ISONG members who are Principal Investigators and do not fit criteria for free advertising.
4. $150 for the 1st 2 months of posting then $200 / month thereafter: for non-ISONG members and non-students.
5. Any advertisement over 75 words will be charged an additional rate of $100 per set of up to 25 words. For example, a 90-word advertisement will generate a $100 charge for the 1st 2 months for nursing students or ISONG members engaged in unfunded pilot projects. In this example, an ISONG member who is a Principal Investigator will be charged $200 for the 1st 2 months and then $200 / month thereafter.

Submission:

Submissions should include concise information about the study and a working web address at which interested persons can obtain further information if available.

Listserv Posting: One posting included in price for free. Each additional posting will be charged at equivalent rates listed. For options without an initial charge (1 and 2 above), additional postings will be charged at $100 each. 75-word limit applies.

 
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Payment:

All advertising and sponsorship rates are monthly unless otherwise noted.

Full payment and time period during which the advertisement is to be posted must accompany each submission.

Ads will be removed from the web site at the end of the paid time period.

Submission Guidelines:

All text submissions must be in one of the following formats: text only or Microsoft Word version 97 or higher (both Windows and Mac).

Only gif or jpeg images will be accepted as long as they fit the stated requirements. Any image that does not meet the requirements will be returned to the sender for alterations. All images with a clear or white background should be sure to enclose the image with a 1-point border of a fairly dark color, no pastels.

ISONG reserves the right to accept or refuse any advertising material and to request potential advertisers to modify submitted material to assure consistency with ISONG’s mission and goals.

Web Site Sponsorships

ISONG welcomes companies or agencies wishing to sponsor the ISONG web site.

Space for up to four branding logos will be available on the ISONG home page.

Space for 1 banner ad will be located at the bottom of the ISONG home page.

Each logo will contain an link to the company’s / agency’s home page.

Sponsors will also receive reduced advertising rates as previously noted under the specified advertising categories.

Images that do not conform to the specific requirements will be sent back for adjustments and resubmission.

Rates:

Logos: $500 / month or $5000 / year

Banner ad: $700 / month or $7000 / year

Image Guidelines:
gif or jpeg format only

Logos:
must be no larger than 150 pixels wide with a transparent background

Banner ad:
must be no larger no larger than 450W x 80H with a transparent background

Listserv Posting:
a one- time free posting to the listserv will be made announcing the new sponsorship. There is a 75-word limit excluding the link to the sponsor’s web site.

Note: Each additional posting will be charged at $100 each.

 

DISCLAIMER

Some documents on this site contain hypertext pointers to information created and maintained by other public and private organizations. Please be aware that we do not control or guarantee the accuracy, relevance, timeliness, or completeness of this outside information. Further, the inclusion of links to particular items in hypertext is not intended to reflect their importance, nor is it intended to endorse any views expressed or products or services offered by the author of the reference or the organization operating the site on which the reference is maintained.

 
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